Audio-Only Character Narration Overcoming Resistance to Narrative Persuasion
Autor: | Shane M. Semmler, Travis Loof |
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Rok vydání: | 2019 |
Předmět: | |
Zdroj: | Communication Research Reports. 36:191-200 |
ISSN: | 1746-4099 0882-4096 |
DOI: | 10.1080/08824096.2019.1598855 |
Popis: | Using an entertainment overcoming resistance framework, a posttest-only randomized experimental design demonstrated that, compared to no audio-only character narration (n = 57), audio-only characte... |
Databáze: | OpenAIRE |
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