Audio-Only Character Narration Overcoming Resistance to Narrative Persuasion

Autor: Shane M. Semmler, Travis Loof
Rok vydání: 2019
Předmět:
Zdroj: Communication Research Reports. 36:191-200
ISSN: 1746-4099
0882-4096
DOI: 10.1080/08824096.2019.1598855
Popis: Using an entertainment overcoming resistance framework, a posttest-only randomized experimental design demonstrated that, compared to no audio-only character narration (n = 57), audio-only characte...
Databáze: OpenAIRE