Dynamic pricing with reference price effects in integrated online and offline retailing

Autor: Régis Chenavaz, Walid Klibi, Rainer Schlosser
Rok vydání: 2021
Předmět:
Zdroj: International Journal of Production Research. 60:5854-5875
ISSN: 1366-588X
0020-7543
Popis: Omnichannel retailing is of growing importance. Yet, retailers lack knowledge about how to set prices overtime in their different channels, that is, in-store and online, which gives rise to a dual-...
Databáze: OpenAIRE