Autor:	Isabelle Aimé
Rok vydání:	2021
Předmět:	Marketing Aesthetics Strategy and Management ComputerApplications_GENERAL Co-creation Social media Business Meaning (existential) GeneralLiterature_REFERENCE(e.g. dictionaries encyclopedias glossaries) ComputingMilieux_MISCELLANEOUS Storytelling
Zdroj:	Journal of Strategic Marketing. :1-20
ISSN:	1466-4488 0965-254X
DOI:	10.1080/0965254x.2021.1908404
Popis:	Branding literature has long recognized storytelling as a powerful tool to provide meaning to the brand, and to build relationship between customers and brands. In the literature, there has been a ...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::01590bb42362d1e4bc9c8375dfa34978 https://doi.org/10.1080/0965254x.2021.1908404 Zobrazit plný text záznamu