A Study on Consumers’ Emotions Evoked by Product Semantics

Autor:	Che-Jue Wu, Tyan-Yu Wu, Jean-Lon Chen
Rok vydání:	2013
Předmět:	genetic structures Multimedia media_common.quotation_subject computer.software_genre Semantics behavioral disciplines and activities Symbol Product (category theory) Icon Psychology computer computer.programming_language Cognitive psychology media_common
Zdroj:	Communications in Computer and Information Science ISBN: 9783642394720 HCI (28)
DOI:	10.1007/978-3-642-39473-7_149
Popis:	This study investigates consumers’ emotions elicited by a product with different levels of semantics and their neural responses. Event-related potentials (ERPs) were used to collect emotional signals. As stimuli, products were distinguished into three Semantics categories (i.e. icon, index, and symbol) of possible referential associations.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::00f6cb0b7f24bf3ffad2a361186cf79f https://doi.org/10.1007/978-3-642-39473-7_149 Zobrazit plný text záznamu