'Guys in suits with charts': Audience research in U.S. public radio

Autor:	Alan G. Stavitsky
Rok vydání:	1995
Předmět:	business.industry Cultural activities Communication Political science Public broadcasting Fund raising Localism Public relations business Audience response Audience measurement
Zdroj:	Journal of Broadcasting & Electronic Media. 39:177-189
ISSN:	1550-6878 0883-8151
DOI:	10.1080/08838159509364297
Popis:	During the 1980s audience research became accepted as an essential management (unction in U.S. public radio. The use and application of audience research had previously been resisted by some public radio managers as representing the ascendance of market considerations over the industry's social and cultural imperatives. This paper describes the evolution of public radio's engagement with audience research, and relates it to public radio's changing conception of localism.
Databáze:	OpenAIRE
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