Consumer ethical beliefs and personality traits: An exploratory analysis

Autor: Frank A. Wiebe, Kumar C. Rallapalli, James H. Barnes, Scott J. Vitell
Rok vydání: 1994
Předmět:
Zdroj: Journal of Business Ethics. 13:487-495
ISSN: 1573-0697
0167-4544
DOI: 10.1007/bf00881294
Popis: The present study examines the relationships between consumers' ethical beliefs and personality traits. Based on a survey of 295 undergraduate business students, the authors found that individuals with high needs for autonomy, innovation, and aggression, as well as individuals with a high propensity for taking risks tend to have “less ethical” beliefs concerning possible consumer actions. Individuals with a high need for social desirability and individuals with a strong problem solving coping style tend to have “more ethical” beliefs concerning possible consumer actions. The needs for achievement, affiliation, complexity and an emotion solving coping style were not significantly correlated with consumer ethical beliefs.
Databáze: OpenAIRE