The Impact of Arab American Ethnic Identity on the Consumption of Culture-Specific Products

Autor: Areeg Barakat, Vishal Lala, Pradeep Gopalakrishna
Rok vydání: 2014
Předmět:
Zdroj: Journal of International Consumer Marketing. 26:405-425
ISSN: 1528-7068
0896-1530
DOI: 10.1080/08961530.2014.946575
Popis: This research examines the strength of Arab American ethnic identity as well as the degree of socialization with Arab friends and family, on the consumption of culture-specific products such as Middle Eastern food, dress, and entertainment. An online survey was employed to produce a diverse sample from 230 Arab Americans. The results demonstrate that the strength of Arab American ethnic identity positively predicts the consumption of Middle Eastern food, dress, and entertainment and that this effect is amplified through socialization with other Arabs as opposed to socialization with Anglo Americans. At the same time, independent of ethnic identity and socialization, the results demonstrate that Arab Americans are more likely to consume Middle Eastern than Anglo American food but much less likely to consume Middle Eastern than Anglo American dress and entertainment. Accordingly, the present research reveals that ethnic identity and socialization with the same ethnic group are important variables ...
Databáze: OpenAIRE
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