HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER?

Autor:	Thomas Stefanus Kaihatu, Hendra Hendra
Rok vydání:	2019
Předmět:	Nonprobability sampling media_common.quotation_subject Impulse (psychology) Center (algebra and category theory) Sample (statistics) Advertising Business Affect (psychology) media_common
Zdroj:	Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT. 4:215-224
ISSN:	2581-2165 2527-7502
DOI:	10.36226/jrmb.v4i2.259
Popis:	This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::003e6c281c8de2a089c027a897c7bdff https://doi.org/10.36226/jrmb.v4i2.259 Zobrazit plný text záznamu