| Popis: |
This chapter begins by explaining the short lives of most U.S. companies, where the average half-life of U.S. publicly traded companies is close to 10 and one-half years. Of the companies that were created between 1950 and 2009, most died after their initial public offering and fewer than 5% remained alive after 30 years. It also addresses the question of why Google, Apple, Facebook, and Amazon successfully dominated multiple markets for years and seem poised to continue their domination over the next decade. The chapter canvasses the many markets that data-opolies, such as Google and Apple, have dominated. It explores four features of the digital platform economy that lead these markets to tip to monopolies or duopolies. |
