External image of a university playing the role of an employer and the gender of potential young employees
| Autor: | Baruk, Agnieszka Izabela, Goliszek, Anna |
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| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: | |
| Zdroj: | Marketing of Scientific and Research Organisations, Vol 25, Iss 3, Pp 1-18 (2017) |
| ISSN: | 2353-8414 2353-8503 |
| Popis: | The article presents chosen aspects associated with the perception of universities playing the role of an employer among the potential young employees. This work is theoretical-empirical in character. In the theoretical part on the basis of the results of cognitive-critical analysis of world literature on the subject it is emphasized that universities need to build their image as employers in a complex way. It is actually becoming essential, taking into consideration the challenges that universities have to face. With regard to image-related issues, in case of this group of entities both with regard to theoretical deliberations and empirical research, there is a clear gap which needs to be filled. It is worth starting the reduction of this gap with the identification of the associations that potential young employees have with regard to universities as employers. It was one of the research goals of this article. In the empirical part the results of primary research conducted among the representatives of the above-mentioned segment of the labour market are presented. On the basis of the results of the factor analysis conducted separately for the surveyed men and women, a preliminary verification of the two research hypotheses was conducted. It was concluded that the female respondents express a comparably worse opinion of universities as employers. |
| Databáze: | OpenAIRE |
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