The Analysis of Efficiency on the Base Discount System in the Pharmaceutical Organizations Depending on their Category and Level of the Competition on the Basis of Statistical Processing of Results Of Questionnaire
| Autor: | Svetlana V. Semenova, Galina A. Kharchenko, Irina V. Grigorieva, Vladimir V. Kovalenko |
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| Jazyk: | ruština |
| Rok vydání: | 2015 |
| Předmět: | |
| Zdroj: | Evropejskij Issledovatelʹ, Vol 100, Iss 11, Pp 737-746 (2015) |
| ISSN: | 2224-0136 2219-8229 |
| Popis: | Authors set the task on the basis of questionnaire of pharmaceutical workers to analyse interrelation between efficiency use of discount system and such characteristics of the pharmaceutical organizations as category, location, competition level, and also lasting uses of discount system. Accurately expressed tendency of increase of conviction of staff of the pharmaceutical organizations in efficiency of use of discount programs at their long use is shown, interrelation of level of the competition in the developed pharmaceutical market, locations of the pharmaceutical organization and efficiency of use of discount systems. The used criteria of an assessment of efficiency of discount systems (increase in number of buyers, increase in the sum of the average check, etc.) by the pharmaceutical organizations depending on a site, competition level are considered. |
| Databáze: | OpenAIRE |
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