| Popis: |
This paper seeks to show the concepts of Marcelo Vieira on the relationship between culture, development and marketing. We rely primarily on work done under the project PROCAD in partnership betweenthe graduate programs in Business Administration, School of Public and Business Administration and the Federal University of Santa Catarina. From all work that he had produced, we selected three of them on which Marcelo and his collaborators discuss and deepen the main concepts of the project. In the first article, he dealswith the historical context of the evolution of the field of culture, from 1920 to 2002. In the second, the relationship between culture and development is discussed and the two concepts are deepened. The third article uses the concepts and relationships prior to the reflection on a case - empirical Program Neighborhood School Nova Iguaçu - RJ. We understand that the three articles, although not representing the work of Marcelo, highlight important features of the contribution he made to the studies in the field of culture in BraziL. |
