Digital Entrepreneurships and Business Models Canvas: Applied Research for Communication University Students

Autor:	Jorge Montalvo-Castro
Jazyk:	angličtina
Rok vydání:	2016
Předmět:	canvas communication business model Communication. Mass media comunicación Social Sciences modelo de negocio digital entrepreneurship emprendimiento digital P87-96
Zdroj:	Contratexto, Vol 0, Iss 025, Pp 155-170 (2016)
ISSN:	1993-4904 1025-9945
Popis:	Digital economy requires other business models different to the ones present in the physical world; therefore, they should be studied from a particular perspective. In this research a variety of canvas formats or business model canvas are compared and analyzed. The entrepreneurial intention of Communication students from the University of Lima is also studied. The methodology included a survey among students and an educational experience within the subject: Advertising Creativity. The main result of this research is a proposal canvas to design digital entrepreneurships in Communication, whether commercial or social businesses.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doajarticles::e526ee3cc475c0148a1e23b0241626d1 https://revistas.ulima.edu.pe/index.php/contratexto/article/view/656 Zobrazit plný text záznamu