A Content Analysis of Doctor-Patient Interactions on Doctors’ Facebook Fan Page
| Autor: | 朱晏廷 Chu Yen-Ting, 邱銘心 Ming-Hsin Chiu |
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| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: | |
| Zdroj: | Tushuguanxue yu Zixun Kexue, Vol 45, Iss 2, Pp 96-124 (2019) |
| ISSN: | 2224-1574 0363-3640 |
| Popis: | Medical is closely related to people’s lives. Medical interaction is an important part of creating a good doctor‐patient relationship. Nowadays, social media has integrated into people’s lives, online doctor‐patient interactions through social media is an important way to promote the doctor‐patient relationship. This study refers to the fan page operated by the doctors as a target. According to the analysis of the contents of 1000 posts form 20 doctors’ fan page, exploring the object which doctors want to achieve through social media and the status of doctor‐patient interaction online. Through representation of social media marketing to observe how the doctors establishing personal brand image by fan page. Analyzing the impact on doctors use social media from patient privacy. It is found that the role on fan page is between doctors and public figure, and fan page could be a way to offset the shortage of doctor‐patient relationship in reality. In addition, doctors might infringe on patient privacy by make patient’s information public in the posts. This study is expected to propose the references to doctors operate fan page. |
| Databáze: | OpenAIRE |
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