Storytelling: An Integral Facet in Organizations

Autor:	Susan J. Kowalewski, MBA, Ph.D.
Jazyk:	angličtina
Rok vydání:	2013
Předmět:	storytelling ComputingMilieux_PERSONALCOMPUTING organization lcsh:Business business lcsh:HF5001-6182 GeneralLiterature_REFERENCE(e.g. dictionaries encyclopedias glossaries) culture
Zdroj:	International Journal of Business and Social Research, Vol 3, Iss 3, Pp 51-54 (2013)
ISSN:	2164-2559 2164-2540
Popis:	Storytelling has a long-standing history, with many cultures possessing vital traditions in oral narratives. The use of storytelling has traversed traditional boundaries, moving from telling stories in the home with family to stories being used in organizations by managers and CEOs. Storytelling is utilized in organizations large and small, family-owned and multinational; many institutions of higher education have even begun to offer courses in storytelling in their management programs (Smith, 2012). Storytelling has become a process that assists individuals and organizations in aligning ideas, culture, and teaching in dynamic environments. This paper will explore and review the importance of incorporating storytelling into organization culture; no matter the organization.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doajarticles::d464fc0b0b0ff52f63d262d8fb0ef3f4 http://thejournalofbusiness.org/index.php/site/article/view/55 Zobrazit plný text záznamu