Possibilities and limitations of using the customer experience management concept by universities

Autor:	Zygmunt Waśkowski
Jazyk:	angličtina
Rok vydání:	2017
Předmět:	lcsh:Social Sciences lcsh:H marketing customer experience management experiences marketing minib generation Y universities
Zdroj:	Marketing of Scientific and Research Organisations, Vol 24, Iss 2, Pp 1-14 (2017)
ISSN:	2353-8414 2353-8503
Popis:	Managing an institution of higher education requires the use of methods that are appropriate to the changing market environment. One of the relatively new management concepts, which may find its application in the educational environment is the concept of customer experience management (Customer Experience Management). This article attempts to examine the possibility of its use in higher education, taking into account the related opportunities and barriers.
Databáze:	OpenAIRE
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