BUSINESS-EDUCATIONAL INOVATIONS: MARKETING AND CONTEXTUALITY
| Autor: | I. V. Alyoshina |
|---|---|
| Jazyk: | ruština |
| Rok vydání: | 2014 |
| Předmět: | |
| Zdroj: | Стратегии бизнеса, Vol 0, Iss 2, Pp 100-103 (2014) |
| ISSN: | 2311-7184 |
| Popis: | Contemporary global business environment’s reality determines the directions for business education development. Russian business education is to be transformed according to the marketing reality. The question of contextuality for business-educational innovations needs to be taken into consideration. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|