| Popis: |
Using an online survey and telephone interviews, this study examined how and to what extent ethics is currently being taught in the public relations curricula seven years after the Commission on Public Relations Education recommended that ethics pervade all public relations courses and that the curriculum have, if possible, a dedicated PR ethics course. Overall, educators perceive ethics instruction to be very important for PR students, but few programs require an ethics course or recommend one as an elective. The preferred method of ethics instruction delivery is embedding it into each course in the public relations curricula. The most effective methods for teaching ethics were case studies, simulations, and small group discussions. The least effective were Socratic dialogues, research papers, and lectures. The most helpful materials were current events, the PRSA Ethics Code, and PRSA online ethics resources. Class discussions, reflexive/position papers, and student presentations were the most effective forms of assessment. Several of the interviewees, however, noted how difficult it was to assess ethical knowledge. |
