| Autor: |
Geraldo R. Hruschka Campestrini, Luiz Gustavo Nascimento Haas |
| Jazyk: |
portugalština |
| Rok vydání: |
2016 |
| Předmět: |
|
| Zdroj: |
Revista de Gestão e Negócios do Esporte, Vol 1, Iss 1, Pp 40-49 (2016) |
| ISSN: |
2448-3052 |
| Popis: |
Rationalization studies of economic impact of sporting events is the key point for the economic information to better support decision-making in sport management. This study aimed to identify the financial transactions of tourists who attended the Davis Cup, held in Florianópolis/SC, between September 18th and 20th 2015. In this way, was held a study based on the cost-benefit model, in which questionnaires were administered over the three-day event with viewers. It was concluded that the tourists who were in the region purely to accompany the Davis Cup generated a little over BRL 2.5 million in economic drive. When comparing the results with the public investments of the Municipal and State Governments in the event, it was realized that these contributed to what is called monetary recirculation. Indicators raised allow us to affirm that public investment should be treated as strategic for the region in order to strengthen its brand and image positioning. The information also provide relevant benchmarks to build better sports projects in support of sports development in Brazil. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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