| Popis: |
The present paper has the objective to expose a proposition of organization within a chain and network logic, aiming to potentiate the extraction of the Native Açaí Berry at the Western Brazilian Amazon rainforest. This exploratory study involves the municipalities of Porto Velho, Guajará-Mirim and Machadinho D’Oeste, at the Brazilian state of Rondônia, with primary data originating mostly from conservation areas at the lower Madeira River region. As a result, it was possible to infer that from the native Açai Berry, derives food, pharmaceuticals and cosmetics, for both local consumption and international markets. It was found that beyond Açai Berry plantations availability, the lower Madeira River provides better transport logistic, consumer market and greater possibility of interaction with middleman than most Açai production areas. As a conclusion, it is made a proposition of an organizational arrangement to strengthen the extrativist productive chain of the Native Açaí Berry, based on the network and chain logic, oriented towards an organization based upon social organizations, manufacturing regularization and marketing. |
