Experiential value co-creation: what’s the significance of the co-created value to providers?
| Autor: | Frankline Otiende Awuor, Patrick Odhiambo Hayombe, Monica Awuor Ayieko, Stephen Gaya Agong' |
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| Jazyk: | angličtina |
| Rok vydání: | 2015 |
| Předmět: | |
| Zdroj: | International Journal of Business and Social Research, Vol 5, Iss 10, Pp 01-09 (2015) |
| ISSN: | 2164-2559 2164-2540 |
| Popis: | This study aimed at exploring the value providers derive from experiential value co-creation according to the sixth fundamental principle of the Service Dominant Logic. We use kayaking tour guides as cases and use data collected by means of questionnaires and in-depth interviews via content analysis approach. The result indicate that that tour guides co-consume the fun co-created with tourists and derive job satisfaction from experiential value co-creation. |
| Databáze: | OpenAIRE |
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