| Autor: |
Munteanu George Marius |
| Jazyk: |
angličtina |
| Rok vydání: |
2018 |
| Předmět: |
|
| Zdroj: |
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences, Vol 10(59), Iss 2, Pp 303-308 (2018) |
| ISSN: |
2065-2194 |
| Popis: |
This paper presents the results of a quantitative marketing research conducted on Romanian people who bought a new apartment in the past three years. The purpose of this research is to understand the consumer behaviour, their attitudes and opinions regarding the most important criteria they take into consideration in the decision- making process of buying a new property. This article summarizes the results of the research. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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