An empirical study of factors influencing adoption of Internet banking among students of higher education: Evidence from Pakistan

Autor: Abdul Kabeer Kazi, Muhammad Adeel Mannan
Jazyk: angličtina
Rok vydání: 2013
Předmět:
Zdroj: International Journal of Finance & Banking Studies, Vol 2, Iss 2, Pp 87-99 (2013)
ISSN: 2147-4486
Popis: Thispaper investigated the influence of factors on the intention to adopt Internetbanking services among students of higher education in Pakistan. Theoreticalframework used for this study has been adopted from Technology Acceptance Model(TAM) with four independent variables. Convenience sampling method was usedwith a total of valid 220 respondents, which included students of Khadim AliShah Bukhari Institute of Technology (KASBIT), Karachi, Pakistan. Data was collected through self administeredquestionnaire of two parts: Demographic and Likert scale multi-item scale forvariables under study. Results indicated that convenience, perceivedcredibility, and perceived usefulness had significant positive influence amongstudents on the intention to adopt Internet banking. The findings from thisresearch would be useful for banks in the subject area, particularly forstudents in Pakistan.
Databáze: OpenAIRE