Impact of motives on outcomes of the travel: Slow tourism concept
| Autor: | Tomić Slavica, Leković Ksenija, Stoiljković Aleksandra |
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| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: | |
| Zdroj: | Škola Biznisa, Vol 2018, Iss 2, Pp 68-82 (2018) |
| ISSN: | 2406-1301 1451-6551 |
| Popis: | The concept of Slow tourism is relatively new and involves people who travel to destinations 'more slowly', stay longer, engage with local transport options and local cuisine and take time to explore local history and culture. Encouraging consumers to take part in this special form of tourism has a range of benefits for destination and local community and for the consumers themselves. In the context of tourism, motivation is related to a set of needs that cause a person to travel. In this way, people travel because they are 'pushed' or 'pulled' by some forces. This paper shows the results of research that explains the impact of the motives on the outcome of the slow travel. Motives were divided into two groups: 1) push motives (relaxation, self-reflection, escape and discovery) and 2) pull motives (novelty seeking and engaging). The results showed that push motives have more significant impact on the outcomes of travel (satisfaction and future revisit intention). The survey was conducted at the end of 2017. year. The sample included 320 respondents from the territory of the Republic of Serbia who had visited some of the destinations in Vojvodina labeled as 'slow place' in the past two years (Palić, a grange in Vojvodina, Fruška gora). |
| Databáze: | OpenAIRE |
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