Pricing Strategy and Pricing Determinant Factors in Sharing Logistics
| Autor: | Desy Anisya Farmaciawaty, Ahmad Danu Prasetyo, Niken Larasati, Raka Achmad Inggis, Novialita Ayu C. Wibowo Putri, Nur Budi Mulyono |
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| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | Jurnal Manajemen Teknologi, Vol 20, Iss 2, Pp 107-116 (2021) |
| ISSN: | 2089-7928 1412-1700 |
| DOI: | 10.12695/jmt.2021.20.2.1 |
| Popis: | There is a significant change in our current business practices where the change leads the mainstream business practice into a new concept: Sharing Economy. In this research, the sharing economy will be narrowed down to a specific topic called sharing logistics. This research aims: (1) to identify the determinants that are perceived as a priority by customers in logistics service, (2) to explore the pricing method suitable for sharing logistic companies based on priority determinants, which are previously identified. To arrive at the objectives of the research, many works of literature were reviewed related to the matter of determinants and pricing strategies in the logistics service industry and related to the concept of sharing economy. Primary data was also collected through an interview with the expert of the leading logistic service company in Indonesia. In addition, the analytical hierarchy process (AHP) was conducted as well to find the proportion that represents determinants’ priority based on the perspective of the customers of logistic service providers and academic researchers. Hopefully, by identifying the determinants that are perceived as a priority by customers in logistics service, and with its appropriate pricing method, companies that run their business in logistics sharing will have a proper pricing method guideline in the first place. |
| Databáze: | OpenAIRE |
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