| Popis: |
The purpose of this study was to determine the aesthetic value of tourism products provided by tour operators who are the wholesalers with in the tourism industry as well as revealing the impact of aesthetic valueson customer satisfaction. The research was applied to Far-East tourists who have been visiting Turkey in ever increasing numbersyear by year. Convenience sampling, a non-probability sampling method was used. Zhang (2008)’s Aesthetic Value Scale was performed on Far-East tourist groups. Exploratory factor analysis and correlation analysis were applied to the data collected from the Far East tourists visiting Turkey. As aresult of the exploratory factor analysison the aesthetic experiences of the tourists within: asouvenir shop, museum, restaurant, hotel and tour bus aesthetic valueswere apparent throughout. At the end of the research apositive correlation was found between aesthetic value and customer satisfaction |
