| Autor: |
Ali Abdulhassan Abbas, Rajaa Hussein Abd Ali |
| Jazyk: |
angličtina |
| Rok vydání: |
2020 |
| Předmět: |
|
| Zdroj: |
International Journal of Multicultural and Multireligious Understanding, Vol 7, Iss 4, Pp 323-336 (2020) |
| ISSN: |
2364-5369 |
| Popis: |
Viral marketing is one of the contemporary strategies and it is one of the most important strategies that organizations must rely on in marketing their products and services. Viral marketing is important in times of crisis for the organization to maintain its continuity in providing its products and services, and viral marketing depends on the strength of social relations between the organization and its customers. The higher the levels of trust by the public towards the organization, the more successful it will be in viral marketing. Progress in the field of information technology and the disappearance of electronic trade restrictions have contributed to the expansion of viral marketing. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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