Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process

Autor:	Pletcher, Gary, Zehner II, William Bradley
Jazyk:	angličtina
Rok vydání:	2017
Předmět:	lcsh:Social Sciences lcsh:H research wealth creation marketing technology market assessment Quicklook minib commercialization innovation
Zdroj:	Marketing of Scientific and Research Organisations, Vol 25, Iss 3, Pp 81-102 (2017)
ISSN:	2353-8414 2353-8503
Popis:	This article explores the relationships which transform new scientific knowledge into new commercial products, services, and ventures to create wealth creation. The major technology and marketing commercialization dilemmas are defined and addressed. The Quicklook methodology and related processes to quickly assess the commercial viability and potential of a scientific research project is explained. Using the Quicklook methodology and process early in the research and development process improves the success odds of commercialization.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doajarticles::2566169c23fd8e1c54423b5a858aedeb http://minib.pl/en/successful-technology-commercialization-yes-or-improving-the-odds-the-quick-look-methodology-and-process/ Zobrazit plný text záznamu