LATEST TRENDS IN WEB INFORMATION RETRIEVAL AND IN SEO FACTORS
Autor: | Gonzalo, Carlos, Codina, Lluis, Cristòfol Rovira |
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Předmět: | |
Zdroj: | Publons Index Comunicación, Vol 5, Iss 3, Pp 19-27 (2015) |
Popis: | Latest trends in web information retrieval and in SEO factors, increasingly focused on signals from users as: profile of who performs the search and the interpretation of user intent. The objective of search engines is twofold: focusing at the maximum in the users and make ever less predictable the composition of the search engine result page (SERP ), and combating spam. |
Databáze: | OpenAIRE |
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