LATEST TRENDS IN WEB INFORMATION RETRIEVAL AND IN SEO FACTORS

Autor: Gonzalo, Carlos, Codina, Lluis, Cristòfol Rovira
Předmět:
Zdroj: Publons
Index Comunicación, Vol 5, Iss 3, Pp 19-27 (2015)
Popis: Latest trends in web information retrieval and in SEO factors, increasingly focused on signals from users as: profile of who performs the search and the interpretation of user intent. The objective of search engines is twofold: focusing at the maximum in the users and make ever less predictable the composition of the search engine result page (SERP ), and combating spam.
Databáze: OpenAIRE