The effect of communication modality on the persuasiveness of hedges and pledges in advertising claims

Autor:	Neessen, G., Hornikx, J.M.A., Heynderickx, P., Dieltjens, S., Jacobs, G., Gillaerts, P., Groot, E.B. de
Rok vydání:	2012
Zdroj:	Heynderickx, P.; Dieltjens, S.; Jacobs, G. (ed.), The language factor in international business: New perspectives on research, teaching and practice, 199-214. Bern : Peter Lang STARTPAGE=199;ENDPAGE=214;TITLE=Heynderickx, P.; Dieltjens, S.; Jacobs, G. (ed.), The language factor in international business: New perspectives on research, teaching and practice
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::f0908b607f63eb461aeac05c794228f9 http://hdl.handle.net/2066/286629 Zobrazit plný text záznamu