Logo design in marketing communications: Complexity moderates exposure effects on brand recognition and brand recall

Autor:	Grinsven, B. van, Das, E.
Rok vydání:	2014
Předmět:	Language in Society Persuasive Communication
Zdroj:	Journal of Marketing Communications, 1-15 STARTPAGE=1;ENDPAGE=15;ISSN=1352-7266;TITLE=Journal of Marketing Communications Journal of Marketing Communications, pp. 1-15
ISSN:	1352-7266
Popis:	Item does not contain fulltext
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::f017337e52b51b39cf0481794391f332 http://hdl.handle.net/2066/124095 Zobrazit plný text záznamu