Hyperreal positioning and cross-channel strategy of cultural sites: towards the construction of a metaexperience for the visitor?
| Autor: | Pulh, Mathilde, Graillot, Laurence, Belvaux, Bertrand, Notebaert, Jean-François |
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| Přispěvatelé: | Centre de Recherche en Gestion des Organisations [Dijon] (CREGO), Université Bourgogne Franche-Comté [COMUE] (UBFC)-Université de Haute-Alsace (UHA) Mulhouse - Colmar (Université de Haute-Alsace (UHA))-Université de Bourgogne (UB)-Université de Franche-Comté (UFC), Université Bourgogne Franche-Comté [COMUE] (UBFC), International Association of Arts and Cultural Management (AIMAC), Centre de Recherche en Gestion des Organisations (EA 7317) (CREGO), Université de Franche-Comté (UFC), Université Bourgogne Franche-Comté [COMUE] (UBFC)-Université Bourgogne Franche-Comté [COMUE] (UBFC)-Université de Bourgogne (UB)-Université de Haute-Alsace (UHA) Mulhouse - Colmar (Université de Haute-Alsace (UHA))-Université Bourgogne Franche-Comté [COMUE] (UBFC), université de Bourgogne, CREGO |
| Jazyk: | angličtina |
| Rok vydání: | 2019 |
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| Zdroj: | 15th International Conference on Arts and Cultural Management AIMAC 15th International Conference on Arts and Cultural Management AIMAC, International Association of Arts and Cultural Management (AIMAC), Jun 2019, Venise, Italy |
| Popis: | International audience; Immersive concepts, games, participation, digitization ... many concepts that cultural institutions adopt to enlarge their audiences. Through these tools, reality, imagination and simulation, are mixing to give rise to a hyperreal offer. With the development of digital and multiple consumption behaviors, the analysis of the coherence between physical and digital channels is now a major challenge for museums. Based on 16 French museums case studies, this research proposes some solutions to the articulation of these channels in order to propose a coherent global experience. |
| Databáze: | OpenAIRE |
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