Transformative direction of R&D– lessons from Amazon's endeavor

Autor: Watanabe, Chihiro, Tou, Yuji
Jazyk: angličtina
Rok vydání: 2019
Předmět:
Popis: Amazon jumped up to the world's top Research and Development (R&D) firm in 2017. Such a rapid and notable increase in R&D investment has raised the question of a new R&D definition in the digital economy, which Amazon insists includes both “routine or periodic alterations” (traditionally classified as non-R&D) and “significant improvement” (classified as R&D), as Amazon transforms the former into the latter during its R&D process. A convincing answer to this question will give rise to insightful suggestions regarding a new concept of R&D in the digital economy. peerReviewed
Databáze: OpenAIRE