| Autor: |
Wakefield, Melanie PhD, Ruel, Erin E. MA, Chaloupka, Frank J. PhD, Slater, Sandy J. MS, Kaufman, Nancy J. RN, MS |
| Rok vydání: |
2001 |
| Předmět: |
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| Zdroj: |
Wakefield, Melanie PhD; Ruel, Erin E. MA; Chaloupka, Frank J. PhD; Slater, Sandy J. MS; & Kaufman, Nancy J. RN, MS. (2001). Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers. Tobacco Control. UC San Francisco: Center for Tobacco Control Research and Education. Retrieved from: http://www.escholarship.org/uc/item/28h3v79v |
| Popis: |
Objectives - To determine the relationship between brand-specific advertising and promotions in convenience stores for Marlboro and Camel cigarettes and choice of usual brand among school students. Design - Cross-sectional survey with merged records of store tobacco advertising and promotions. Setting – United States. Participants – 3,890 high school smokers with a usual brand, matched to 196 convenience stores. Main outcome measures – Choice of Marlboro as a usual brand ; choice of Camel as a usual brand. Results – Choice of Marlboro as a usual brand was associated with presence of a Marlboro gift with purchase (p.05) and negatively associated with a greater share of exterior advertising voice for Camel (p |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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