| Autor: |
Arnaboldi, Michela, de Bruijn, H., van der Voort, H., Sidorova, Yulia |
| Jazyk: |
angličtina |
| Rok vydání: |
2014 |
| Předmět: |
|
| Zdroj: |
EXMLG 2014: Proceedings of the 10th European Conference on Management Leadership and Governance, Zagreb, Croatia, 13-14 November 2014; Authors version |
| Popis: |
One major strategy to incorporate social media in the organizational structure is erecting a ‘social media hub’, a relatively independent organization within a standing organization. The standing organization with its divisions do not change, but the hub has considerable possibilities to operate independently within and in between these divisions. The introduction of a social media hub has deep impact on the organization. New people with distinct competences are entering and have to find their positions. How to accommodate these ‘marsians’, these different employees claiming their autonomy to do their jobs well? Based on theory about ambidextrous organizations we formulated three hypothetical dilemmas, one about structure, one about behavior and one about leadership. These dilemmas have been input to interviews to four major companies erecting a social media hub. It is found that each company recognize the dilemmas, and each company has its own way out of the dilemmas, but just questions can be asked how durable these solutions are. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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