Escaping the Founder Identity Trap: A Process View on Business Model Design during New Venture Creation
| Autor: | Van Boxstael, Anneleen, Denoo, Lien, Sund, Kristian, Galavan, Robert, Bogers, Marcel |
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| Přispěvatelé: | Innovation Technology Entrepr. & Marketing, Department of Management, Research Group: Strategy and Organization |
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: | |
| Zdroj: | Business Models and Cognition, 4 Business Models and Cognition, 4, 57-94 |
| Popis: | We advance theory of how founder identity affects business model design during new venture creation and contribute to the cognitive perspective on business models. We look at business model design as a longitudinal process involving a variety of cognitive work that is co-shaped by the founder identity work. Based on an in-depth nine-year process study of a single venture managed by three founders, we observed that a novelty-centered business model design resulted from cognitive work co-shaped by founder identity construction and verification processes. Yet, more remarkably, we noted that founder identity verification decreased over time and observed a process that we labelled “identity-business model decoupling”. It meant that the founders did not alter their founder identity but, over time, attentively grew self-aware and mindfully disengaged negative identity effects to design an effective business model. Our results provide a dynamic view on founder identity imprinting on ventures’ business models, and contribute to the identity, business model, and entrepreneurship literatures. |
| Databáze: | OpenAIRE |
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