| Přispěvatelé: |
Kolen, J.C.A., Dries, M.H. van den, Hofman, C.L., Jansen, M.E.R.G.N., Lilley, I., Luning, S.W.J., Egberts, L.R., Leiden University |
| Popis: |
This thesis explores the value of cultural and archaeological heritage through a focus on multinational corporations (MNCs) across industries and their involvement with cultural heritage. Research to date has focused mainly on industries where MNCs have a direct impact on cultural or archaeological heritage through their operations: for example, in the extractive and construction industries, and the tourism and financial sectors. A cross-industry survey is largely absent, therefore leaving a gap in the knowledge related to private-sector stakeholder engagement with cultural heritage beyond these industries. This research makes a first step to fill this gap by providing a global, cross- sectoral analysis of MNCs’ involvement with cultural heritage. The research brings forward two new findings for the field of cultural heritage management. First, it shows that extensive private-sector involvement with cultural heritage comes from a wider range of sectors than has been previously assumed (namely, the automobile, alcohol, consumer-electronics, and high technology sectors). Second, through case-studies it expands the understanding of the value of cultural heritage for MNCs as a proactive strategy - related for example to the marketing and brand value - rather than as a reactive strategy stemming directly from legal or ethical responsibilities. |
