Adapted SERVQUAL for evaluating the provision of information as an agricultural Extension Service in South Africa
| Autor: | Simpson, AP, Calitz, AP |
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| Jazyk: | angličtina |
| Rok vydání: | 2015 |
| Předmět: | |
| Zdroj: | South African Journal of Agricultural Extension, Volume: 43, Issue: 2, Pages: 66-77, Published: 2015 South African Journal of Agricultural Extension; Vol 43, No 2 (2015); 66-77 |
| ISSN: | 2413-3221 0301-603X |
| Popis: | The paper describes the adaptation of the Service Quality Instrument (SERVQUAL) for measuring the provision of information as an Extension Service. It explores agricultural Extension Services as a customer service and SERVQUAL as a service evaluation tool. The study aims to provide an adapted SERVQUAL instrument which includes a dimension for the measurement of the provision of information as a service. The reliability of the adapted instrument is tested by examining the results of a practical implementation thereof. The reliability of the adapted instrument is confirmed by using quantitative analysis of empirical data. Data used in the analysis was collected by means of a case study involving an agricultural organisation in the South African grain sector. This paper serves as the impetus for a discussion on the evaluation of the provision of Information as a Service, as provided by an agricultural organisation using Extension Services.Keywords: SERVQUAL, Information as a Service, Agricultural Extension Services |
| Databáze: | OpenAIRE |
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