Does chain-labeling make private labels more successful?
| Autor: | Oliver Schnittka, Jan-Michael Becker, Karen Gedenk, Henrik Sattler, Isabel Victoria Villeda, Franziska Völckner |
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| Jazyk: | angličtina |
| Rok vydání: | 2015 |
| Zdroj: | Schnittka, O, Becker, J-M, Gedenk, K, Sattler, H, Victoria Villeda, I & Völckner, F 2015, ' Does chain-labeling make private labels more successful? ', Schmalenbach Journal of Business Research, vol. 67, no. 1, pp. 92-113 . University of Southern Denmark |
| Databáze: | OpenAIRE |
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