| Popis: |
We live in the era of Internet of things (IoT), artificial intelligence (AI) and machine learning algorithms where the concept of big data is inevitable to become a staple part of the scene. Big data is the driving force behind the development and expansion of these advancements and technologies. The number of inexpensive and numerous information measuring devices, such as IoT devices, mobile devices, public and private cameras, online transactions, etc. is growing rapidly and they generate a significant amount of data every day and hour. This rapid growth of data collection creates a huge amount of data that they use big data technologies. Hospitality uses the big data accumulated in their systems to improve operations, provide better guest service, create personalized marketing campaigns based on specific customer preferences and, ultimately, increase profitability. Hospitality that utilize big data hold a potential competitive advantage over those that don't since they're able to make faster and more informed business decisions, provided they use the data effectively. Big data can provide hotels even with valuable insights into their guests that can be used to refine marketing campaigns and techniques in order to increase guest engagement and conversion rates. |
