Mobile Social Networks and the Adoption of Mobile Service Innovations

Autor:	Kleijnen, M., Annouk Lievens, Ruyter, K.
Přispěvatelé:	Information, Logistics and Innovation, Marketing
Jazyk:	angličtina
Rok vydání:	2007
Zdroj:	University of Antwerp Proceedings of the 13th Academy of Marketing Science World Conference, verona, Italy, July 11-14, 2007 Kleijnen, M H P, Lievens, A & de Ruyter, K 2007, Mobile Social Networks and the Adoption of Mobile Service Innovations . in Academy of Marketing 2007 World Conference Proceedings . AOM, Verona, Italy, Academy of Marketing 2007, 1/01/07 . Academy of Marketing 2007 World Conference Proceedings
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::99bed0db71f92122c4af5d7516e75e87 https://hdl.handle.net/1871.1/25616790-dfc4-4669-b6be-b9e394c16329 Zobrazit plný text záznamu