Digital nomads in Croatia and their representation in new media

Autor: Ivanković, Ivona, Fijolić, Mirjana
Jazyk: chorvatština
Rok vydání: 2022
Předmět:
Zdroj: Zbornik radova Međimurskog veleučilišta u Čakovcu
Volume 13
Issue 1
ISSN: 1849-1138
1847-702X
Popis: Republika Hrvatska u kratkom roku je postala jedna od najpoželjnijih destinacija za digitalne nomade. Svojim aktivnostima i intervencijom u zakonodavnom okviru u svrhu olakšanog ulaska i rada digitalnih nomada, predstavlja pozitivan primjer provođenja uspješne strategije njihovog privlačenja. Na poduzetničku inicijativu, Vlada Republike Hrvatske predložila je, a Hrvatski sabor prihvatio, jednostavniju zakonsku proceduru što je Hrvatsku svrstalo na listu primamljivih odredišta za boravak i rad digitalnih nomada. Kako bi se ispitao fenomen digitalnih nomada u Hrvatskoj, njihov prikaz u online inačicama hrvatskih informativnih medija - jutarnji.hr, vecernji.hr, 24sata.hr i netokracija.com, ali i međusobna komunikacija u javnoj Facebook grupi Digital nomads Croatia powered by DNA Croatia, u svrhu istraživanja korištena je metoda kvantitativne analize sadržaja u čiju svrhu su formirane dvije zasebne matrice.
In a short time, the Republic of Croatia has become one of the most desirable destinations for digital nomads. Croatia represents a positive example of attracting digital nomads through the right strategic approach. In Croatia, entrepreneurs encouraged a simpler legal procedure for digital nomads. The Government of the Republic of Croatia proposed, and the Croatian Parliament accepted a simpler legal procedure. For that reason, Croatia was immediately included in the list of desirable destinations for residence and work of a growing number of digital nomads. In order to examine the phenomenon and representation of digital nomads in Croatian online informative media portals such as jutarnji.hr, vecernji.hr, 24sata.hr, and netokracija.com, as well as their communication in the public Facebook group Digital nomads Croatia powered by DNA Croatia, the quantitative content analysis, was used. For research in this paper, two unique matrices were formed.
Databáze: OpenAIRE
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