Making Product Customization Profitable
| Autor: | Niels Henrik Mortensen, Lars Hvam, Anders Haug, Per Boelskifte, Christian Lindschou Hansen |
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| Jazyk: | angličtina |
| Rok vydání: | 2010 |
| Předmět: | |
| Zdroj: | Mortensen, N H, Hvam, L, Haug, A, Boelskifte, P & Hansen, C L 2010, ' Making Product Customization Profitable ', International Journal of Industrial Engineering (Online), vol. 17, no. 1, pp. 25-35 . Technical University of Denmark Orbit Mortensen, N H, Hvam, L, Haug, A, Boelskifte, P & Hansen, C L 2010, ' Making Product Customization Profitable ', International Journal of Industrial Engineering, vol. 17, no. 1, pp. 25-35 . |
| Popis: | The main result presented in this paper is the Framework for Product Family Master Plan. This framework supports the identification of a product architecture for companies that customize products and services. The framework has five coherent aspects, the market, product assortment, supply-production, organization and work processes. One of the unique results is that these aspects are linked, which make it possible to make explicit recommendations for an architecture (the way a product family should be structured with clear interfaces), architecture elements and consequences. By means of a case study it is shown that the potential EBIT (Earning Before Interests and Taxes) improvement of the case company is 10%. |
| Databáze: | OpenAIRE |
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