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The rigorous thesis analyses the organisational culture and its role in building a strong employer brand with implications for improving work performance. The thesis describes the correlation between contemporary employees' values, organizational culture enabling employees to realize their values, the transparently communicated image of the organization imprinted in the employer brand and employee performance. The Means-End Chain theory and the Employee Value Proposition tool are introduced. Their use in forming a happy organizational culture, building a strong employer brand, and improving employees' performance is presented. The aim of the qualitative research is to analyse the link between organizational culture and employer branding with the impact on employees' performance, from the perspective of top management of various organizations. The data are collected from the semi-structured interviews, supplemented by a questionnaire survey. Data are analysed to get an insight and understanding of the practices of the organizations. Keywords Organizational Culture, Values, Happiness Management, Employer Brand, Employee Value Proposition, Work Performance |
