Segmenter le marché européen des services: une approche culturelle

Autor:	Furrer, O.F.G., Sudharshan, D.
Rok vydání:	2001
Předmět:	Relationship Management
Zdroj:	Revue Française du Marketing, 181, 81-96 Revue Française du Marketing, 181, pp. 81-96
ISSN:	0035-3051
Popis:	Contains fulltext : 165417.pdf (Publisher’s version ) (Open Access) In this paper, we argue that expectations of service quality variy across cultural groups, as defined by each culture's position on Hofstede's cultural dimensions. We explicitly map the relationship between expectations and cultural dimension positions and draw out the implications for the segmentation of European service market. 16 p.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::9012760851e13a446ce55c19f8ad101f https://hdl.handle.net/2066/165417 Zobrazit plný text záznamu