Effects of Background Music on Sport Leisure Consumption Experience: The Case of a Bouldering Center

Autor: Lucie Loustaunau, Aline Degorre, Jean-Philippe Galan
Přispěvatelé: Toulouse School of Management Research (TSM), Université Toulouse 1 Capitole (UT1), Université Fédérale Toulouse Midi-Pyrénées-Université Fédérale Toulouse Midi-Pyrénées-Centre National de la Recherche Scientifique (CNRS)-Toulouse School of Management (TSM), Université Fédérale Toulouse Midi-Pyrénées-Université Fédérale Toulouse Midi-Pyrénées, Centre d'Études et de Recherche en Gestion d'Aix-Marseille (CERGAM), Aix Marseille Université (AMU)-Université de Toulon (UTLN), Institut de Recherche en Gestion des Organisations (IRGO), Université de Bordeaux (UB)-Institut d'Administration des Entreprises (IAE) - Bordeaux, K. Peters (coord.), European Marketing Academy, European Institute for Advanced Studies in Management (EIASM) and European Marketing Academy (EMAC), Université Toulouse Capitole (UT Capitole), Université de Toulouse (UT)-Université de Toulouse (UT)-Centre National de la Recherche Scientifique (CNRS)-Toulouse School of Management (TSM), Université de Toulouse (UT)-Université de Toulouse (UT)
Předmět:
Zdroj: HAL
Annual Conference for the European Marketing Academy (EMAC)
Annual Conference for the European Marketing Academy (EMAC), K. Peters (coord.), European Marketing Academy, May 2019, Hamburg, Germany
Popis: International audience; Background music and more specifically its tempo, has been the object of many studies. However, its impact in leisure sport consumption context has not yet been explored. Its effects on immersion, social interactions and satisfaction, which are key elements of consumer experience, are relatively rare in marketing literature. These points are the reasons for a quasiexperience involving 146 customers in a bouldering center. Background music was manipulated according to tempo (fast tempo vs slow tempo vs no music) and its absence. Therefore, three experimental conditions have been set up. Results highlight significant direct and/or indirect effects of background music on social interactions, immersion and satisfaction.
Databáze: OpenAIRE
Externí odkaz: