An investigation of the information sources used by international tourists at different age groups in Fiji

Autor:	Chiang, Lanlung, Manthiou, Aikaterini, Tang, Liang ( Rebecca), Jungyoung, Shin, Morrison, Alastair
Přispěvatelé:	Palmer, Sandrine, Pôle Markets, Brands & Experiences - Rouen Business School, Rouen Business School
Jazyk:	angličtina
Rok vydání:	2012
Předmět:	[SHS.GESTION.MARK]Humanities and Social Sciences/Business administration/domain_shs.gestion.mark Travel information sources [SHS.GESTION.MARK] Humanities and Social Sciences/Business administration/domain_shs.gestion.mark Information search Fiji Age groups Correspondence analysis
Zdroj:	International Journal of Tourism Sciences International Journal of Tourism Sciences, 2012, Vol. 12 (n° 3), pp 20-46
Popis:	International audience; This study aimed to investigate the relationships between the age groups of international tourists and the information sources they prefer on the island of Fiji. The study used correspondence analysis to achieve its goals. The results showed that the 18-29 age group was more likely to obtain tourism information from travel guidebooks and friends/relatives. The 30-49 age group preferred to seek travel information on websites. Older adults, 50-64 and over, primarily relied on travel agencies and tour operators. This study helps tourism industry practitioners in Fiji understand more accurately how international tourists plan their trips and how to better-predict these tourists' behavior. It further suggests some marketing strategies to effectively communicate with existing and potential tourists.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::83e93e6d79b53a938e7c8b304ac7befb https://hal.archives-ouvertes.fr/hal-00956724 Zobrazit plný text záznamu