Revealing the link between trademarks and innovation
Autor: | Flikkema, M., Man, de, A.P., Castaldi, C., Seip, M. |
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Přispěvatelé: | VU SBE Executive Education, Management and Organisation, Amsterdam Business Research Institute, Innovation Technology Entrepr. & Marketing, Technology, Innovation & Society |
Jazyk: | angličtina |
Rok vydání: | 2014 |
Zdroj: | Flikkema, M J, de Man, A P, Castaldi, C & Seip, M 2014, ' Revealing the link between trademarks and innovation ', World Trademark Review, pp. 16-21 . Vrije Universiteit Amsterdam World Trademark Review, 16-21 STARTPAGE=16;ENDPAGE=21;ISSN=1751-0627;TITLE=World Trademark Review World Trademark Review ISSUE=52;TITLE=World Trademark Review |
ISSN: | 1751-0627 |
Popis: | The findings of a major in-depth study of Community trademarks and Benelux trademarks reveals a strong link between trademarks and innovation, with trademarks forming part of a well-trodden path to bringing new products and services to market. |
Databáze: | OpenAIRE |
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