Revealing the link between trademarks and innovation

Autor:	Flikkema, M., Man, de, A.P., Castaldi, C., Seip, M.
Přispěvatelé:	VU SBE Executive Education, Management and Organisation, Amsterdam Business Research Institute, Innovation Technology Entrepr. & Marketing, Technology, Innovation & Society
Jazyk:	angličtina
Rok vydání:	2014
Zdroj:	Flikkema, M J, de Man, A P, Castaldi, C & Seip, M 2014, ' Revealing the link between trademarks and innovation ', World Trademark Review, pp. 16-21 . Vrije Universiteit Amsterdam World Trademark Review, 16-21 STARTPAGE=16;ENDPAGE=21;ISSN=1751-0627;TITLE=World Trademark Review World Trademark Review ISSUE=52;TITLE=World Trademark Review
ISSN:	1751-0627
Popis:	The findings of a major in-depth study of Community trademarks and Benelux trademarks reveals a strong link between trademarks and innovation, with trademarks forming part of a well-trodden path to bringing new products and services to market.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::817f562c6990aa2c6ed9654eac9fb480 https://research.vu.nl/en/publications/fa69fbba-c034-41eb-a8e9-b1ef82c16821 Zobrazit plný text záznamu