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The purpose of this study is to develop and validate the Organic Food Consumption Scale (“OFC”), a new measurement scale for organic food consumption. The questionnaire was administered to consumers of organic food bazaars located in Istanbul-the most populated city in Turkey where organic food bazaars were established. A total of 1000 questionnaire forms were given to consumers in these bazaars. 620 usable questionnaire forms were collected with the return rate of 62%. The OFC scale contains 18 items under 6 factor structures [Health Consciousness (HC), Benefits of Consuming Organic (BC), Information-seeking (IS), Norms (N), Positive Moral Attitude (PM), and Self-Identity (SEI)]. All the tests appeared to indicate that it is an appropriate instrument that maybe used to measure organic food consumption. |
